The 2013 Credit Card Awards highlighted a 31% gap between the best and worst credit card providers in a survey of over 10,000 consumers.
The John Lewis-Waitrose Partnership card swept the board, winning seven out of ten categories with an overall score of 66%. As well as winning Best Credit Card, the newcomer, that rewards card usage with generous shopping vouchers, came top in seven categories including Most Trusted, Best Communication and Best Value for Money.
First Direct and American Express were close runners up, with First Direct living up to its reputation and winning awards for Best Telephone Customer Service and Best Online Account Management, while Amex took the award for Best Email Customer Service.
By contrast, with an overall score of just 35%, Royal Bank of Scotland was voted Worst Credit Card Provider. It came bottom in five categories, making the RBS brand the least trusted, least likely to be recommended and worst at customer communication.
The Co-op, Marks & Spencer, Tesco and Sainsbury’s credit cards also featured in the top ten best credit cards for 2013, appealing to customers customers with generous rewards, good customer service and value for money.